Partnered with IMG Models and Hanne Gaby to create a footwear brand that embodied her bold street style. A strategic PR campaign led to explosive sales, with features in Vogue, Refinery29, W Magazine, and Elle. Managed concept, design, marketing, sourcing, production, and sales.

Developed a footwear collection for Goop that balanced functionality with style—perfect for yoga class or a night out. Collaborated with Goop’s team to align with their core customer needs, resulting in their fastest-selling footwear line. Provided end-to-end services from concept to production.

Worked with the Olsen twins to craft footwear that complemented their ready-to-wear runway collections, serving as a precursor to The Row. The collection featured sleek, modern designs with comfort elements, reflecting the brand’s seasonal narrative.

Launched "Blank Canvas," an on-trend footwear brand exclusively for Shopbop. Leveraged customer data to pinpoint top-selling styles, creating collections that sold out season after season. Delivered full-service support from concept to production.

Collaborated with the Tommy by Tommy Hilfiger team to design runway shoes that paired contemporary trends with classic Americana tailoring. This project marked a standout moment in redefining their footwear offering.

Led the initiative to bring footwear in-house at Kate Spade, establishing new brand codes that revitalized the category. Focused on creating distinctive, ownable styles like sneakers, driving substantial growth and renewed brand excitement.

In Madewell’s early days, helped shape their footwear identity. Designed seasonal collections that seamlessly integrated with their ready-to-wear, using data-driven insights and customer feedback to build a thriving footwear business.

Collaborated with Zac Posen to design critically acclaimed runway footwear, contributing to his brand’s evolving narrative. This partnership inspired Zac to develop his own successful footwear line.

Created impactful, on-brand footwear for Anthropologie that dominated retail floors. The collection balanced visual appeal with practicality, leading to high-volume sales and continued collaborations. Delivered from concept to manufacturing.